Every country takes various policy initiatives for promoting exports and for meaningful participation in global marketing. It promotes economic / business / industrial development, to earn foreign exchange and ensures optimum utilization of available resources. Export marketing has wider economic significance as it offers various advantages to the national economy. Along with this, export marketing offers ample opportunities for earning huge profits and valuable foreign exchange. Moreover, when a business crossed the borders of a nation, it becomes infinitely more complex. ExportĢ 2 marketing is more complicated to domestic marketing due to international restrictions, global competition, lengthy procedures and formalities and so on. ![]() In export marketing, goods are sent abroad as per the procedures framed by the exporting country as well as by the importing country. It involves lengthy procedure and formalities. 1.1 INTRODUCTION Export marketing means exporting goods to other countries of the world. ![]() To find out the present problems / Difficulties faced by Indian exporters. To elaborate the motivations for export marketing. To distinguish between domestic marketing and export marketing. To understand the meaning of export marketing To explain the features of export marketing To know the importance of export marketing at national level and firm level. 1.8 Summary 1.9 Questions for Self-Assessment 1.0 OBJECTIVES The main purpose of this chapter is To provide you with an overview of export marketing. 1.6 Motivations for Export Marketing 1.7 Present Problems / Difficulties faced by Indian Exporters. Questions relating to this article? Please contact the Netherlands Chamber of Commerce, KVK +31 (0) Service & Contact page Ask other entrepreneurs for advice on Any further questions? Find more information on our contact page To top Logo About this website FAQ Partners Contact About us Disclaimer Privacy and cookies Accessibility Ondernemersplein (Dutch) is an initiative of: European Commission Point of Single Contact is the Dutch Point of Single Contact for entrepreneurs.1 1 INTRODUCTION TO EXPORT MARKETING I (Meaning and importance of Exports) Unit Structure 1.0 Objectives 1.1 Introduction 1.2 Definitions of Export Marketing 1.3 Features of Export Marketing 1.4 Importance of Export Marketing 1.5 Distinguish between Domestic Marketing and Export Marketing. How would you rate this page? (question 1 of max 3) Bad Poor Good Very good Excellent Related articles
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